1. Always offer immediate value
Retail
Offer loyalty points, instant coupons, or product waitlist access at the shelf. Display the incentive next to the QR code for clarity.
Hospitality
Bundle menu QR codes with real-time chef updates, allergy data, or live event calendars so guests happily scan.
2. Shorten the path to checkout
Trackable landing pages
Send scanners to lightweight, mobile-first landing pages with a single CTA. Avoid multi-step forms unless necessary.
Bundled retargeting
Add UTM tags to your QR URLs so you can build remarketing audiences inside Google Ads, Meta, or TikTok.
3. Design for the environment
Contrast
Use dark codes on light backgrounds. Minimum 60% contrast ratio ensures cameras focus quickly.
Distance
Calculate module size by distance: module width ≥ viewing distance / 10. For a 2 m distance, make codes ≥ 20 cm.
Call-to-action
Add microcopy such as “Scan to unlock 15%” so passersby know what to expect.
4. Measure lift
Server-side tagging
Route hits through a tagging server to improve signal resilience after third-party cookies disappear.
Promo code pairing
Include single-use discount codes in landing pages so you can attribute offline scans to actual revenue.